Project Brief

Skinspired Acne Clinic, a brick-and-mortar skincare company with a strong client base, partnered with Avology to rebuild their web store and client experience. They wanted to create a high-converting Shopify-commerce website that reflected their expertise in acne care and expanded their product distribution beyond in-clinic consultations.

Challenging Part

The biggest challenge was to bring Skinspired's clinic's trusted, informative, and personalized model into the digital world. The website was messy, non-mobile, and was not leading new consumers to the appropriate skincare products, and in most instances was leading to confusion and high drop-off rates.

Solution

Avology started with a comprehensive brand and UX audit to understand Skinspired's customer journey and personas. With simplicity, education, and trust in mind, we built a Shopify store.

• Improved Navigation: Streamlined the product hierarchy and added skin type and concern filters.
• User Education: Included skin quiz integration and easy guides for new users.
• Mobile-first Design: Offered lightning-fast loading, tap-friendly navigation, and thumb-centered layouts.
• Product Highlighting: In-depth product pages with hi-res photo, FAQs, customer reviews, and reordering.
• Online Booking Integration: With the help of a simple online scheduling tool, we've created a seamless bridge from education to action.

Innovation

To elevate user experience above run-of-the-mill e-commerce, we utilized a number of great features:

• Interactive Regimen Builder: Helped customers develop a regimen based on their quiz responses.
• Skin Transformation Gallery: Used authenticated before-and-after testimonies to establish credibility and trigger conversions.
• Subscription Model Integration: Encouraged repeat buys with dynamic skin-cycle reminders.

Results

• +42% increase in product page visits
• +67% boost in mobile device engagement
• -24% cart abandonment rate decrease
• +35% increase in consultation bookings in the first 60 days
• +30% repeat customer increase when offering subscriptions